Develop a Marketing Plan

Learn the business of running a business from professionals during two new courses at the East Brunswick Public Library’s Business Resource Center. Run in partnership with Middlesex County College, the Business Resource Center is offering Develop a Business Plan, and Develop a Marketing Plan. Each program will run for five consecutive Wednesdays from 6:30 to 9:30 p.m. and will be taught by MCC instructors.

• Develop a Marketing Plan begins June 8. Those who attend will learn how to  identify strategies for conducting market research; what a market plan contains, including target market, competition, product/service, marketing budgets, location, pricing strategy and promotional strategy; how to prepare a marketing plan outline; and how to develop an effective marketing strategy, including advertising and promotional strategies.

Preregistration is required and there is a $175 fee for each course. Cash, checks and credit cards are accepted. Make checks payable to the East Brunswick Public Library and send an application to the East Brunswick Public Library, Business Resource Center, 2 Civic Center Drive, East Brunswick, N.J. 08816. There will be no refunds for cancellations after three days before class. Cancellations can only be made by calling 732-390-6777 or by e-mailing Ellen Donohue at edonohue@ebpl.org.