East Brunswick Charity Teams With Spirits Seller to Fight Breast Cancer

Your next drink out on the town could aid the effort in curing breast cancer. 

Woodbridge native Drew Adelman is the CEO of Devotion Sprits, Inc., a company that produces a line of vodka that is gluten-free, sugar-free and made in the United States. 

Adelman was "born and raised in Avenel", and graduated from Colonia High School in 1984. 

After meeting East Brunswick resident Alecia Joy Bloom, a twice-over cancer survivor and the founder and president of the nonprofit breast cancer advocacy group the Pink & Bloom Foundation, Adelman said the two became friends and conspired to work together on a cause. And now, Devotion Vodka is now involved in making sure its pink vodka drinks benefit a "pink" cause. 

As part of the "Cosmos Against Cancer...Devoted to a Cure" campaign, proceeds from every bottle of Devotion Vodka's Perfect Cosmo will benefit the Pink & Bloom Foundation. 

Additionally, 17 Houlihan's locations in New York and New Jersey will donate proceeds of every Devotion Vodka Cosmopolitan sold throughout the month of October, and sampling and promotional events throughout the U.S. will also generate funds to benefit the Foundation, according to a press release from the company.

“I believe in the power of mind over matter and always staying positive in the face of adversity, and I am proud to join forces with Devotion in supporting a cause that is very close to my heart,” Bloom said.