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House of Cupcakes to Open in Summerhill Square Shopping Center

The Princeton-based cupcake bakery is opening a franchise location in East Brunswick later this winter.

Cupcake lovers rejoice: A famed bakery that specializes in the treats is coming to East Brunswick.

House of Cupcakes is a cupcake bakery in Princeton that offers dozens of flavors of homemade cupcakes. The bakery won "Cupcake Wars" on the Food Network a few years back, and is a popular shop in Princeton.

Owner Ruthie Bzdewka said plans are to open an East Brunswick location in late February or early March. But that's not the only expansion on the horizon for House of Cupcakes. There are plans to open additional locations in Manhattan and the Bronx, Ruthie Bzdewka said.

"We have someone interested in expanding," she said. "The man who is investing in us is a friend who took Party City to 500 franchises. He's been looking for something else to franchise and happened to stumble onto my store."

Bzdewka and her husband, Ron, once worked for, and later owned, a Party City franchise, then sold it after their kids were born. Now that their cupcake business has exploded, their business has caught the eye of their former boss. 

"It's all happening so fast, but that's where we're headed," Ruthie Bzdewka said.

House of Cupcakes isn't the only new business coming to Summerhill Square: Smashburger is set to open its doors in late January.

For more information on House of Cupcakes, visit http://thehouseofcupcakes.com.

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Christopher January 15, 2013 at 12:24 AM
Excellent. This shopping center is the example of how you can get a few halfway decent businesses up and running on that ghetto corridor that is Route 18.
Norman January 15, 2013 at 01:44 PM
Now this is what I call BIG news!....Cupcakes.
Norman January 16, 2013 at 02:43 PM
Sorry Christopher for my sarcastic remark...it is not directed at you. I just find it somewhat humorous that with all the other news going on we consider cupcakes as news worthy. I guess if it were "steak" it would not be as funny to me..... And you are correct that at this stage ANY business that is willing to take a chance and invest in this town should be applauded.
Christopher January 16, 2013 at 02:49 PM
Haha, no offense taken. I am fluent in sarcasm myself. I think a lot of EB residents get excited about any new business opening up, and frankly I personally wouldn't want read about Hatikvah all the time. ;)
Norman February 05, 2013 at 01:32 PM
So when is House of Cupcakes opening? Smashburger is opening today!!!!
Norman February 05, 2013 at 01:33 PM
And BTW....Mrs. House of Cupcakes is quite a "cupcake" herself don't ya think :-)
Norman March 08, 2013 at 04:32 PM
So what is going on with HOC? It is early March and no smells coming from their ovens yet...any idea when the GRAND OPENING is?

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