Noodles & Co. To Open in Former Baja Fresh Space

Noodle & Co. is a chain that offers Asian, American and Mediterranean-style pasta dishes.

A new restaurant is coming to the space on Route 18 previously occupied by Baja Fresh.

Noodles & Co. is a restaurant chain that offers pasta, salads and sandwiches with Asian, American and Mediterranean influences. Their menu includes items like meatball sandwiches, Bangkok Curry and Steak Stroganoff.

Noodles & Co. is anticipated to open its doors for business in May, according to a spokeswoman for the restaurant.

According to the Noodles & Co. website, the East Brunswick location will be the first to open in New Jersey.

Chris January 21, 2013 at 01:19 PM
Fast!! I've never heard of them. I wonder how long they were interested in the location.
Dan F January 21, 2013 at 01:31 PM
Good to at least see something not so run of the mill.
John Romano January 21, 2013 at 03:13 PM
....they (parent company) had a press release about this back in October ...so this was apparently in the planning for quite some time. ....suppose it's a little different?....but so was Sarku Japan up the street ...and most persons I know that have gone there have verified that it was 'mall food' (likening it to Panda Express...which it basically is). Unless you're ordering a pretty much naked salad or veggie based dish, it's really not what you could call "healthy food", and the sodium levels are off the charts for many dishes. That's a typical fast food recipe: 'Make up for lack of flavor with a large dash of salt'.... It's typical fast food, in atypical clothing. ....also, most of their other locations also sell beer & wine. I'd think that those locations would do great if they were in a college town. I noticed that their addition of pork to the menu offerings seems to be a big deal for them. So, I'm guessing that it's not a kosher restaurant? (I also think they have an "add shrimp" option to some dishes). I've often wondered why there is not another kosher restaurant, with sit-down dining (other than Lox Stock & Deli) in the area?
Christopher January 21, 2013 at 04:06 PM
I concur that at the very least it's a little more unique than what I have come to expect for this town. But I can't imagine ever eating in a place like this when there's better food in the area. I think East Brunswick is already past the saturation point when it comes to low-end food options. How much crap can people eat day in and day out? My guess is that this joint will be popular at first if only because it's something new. Long term survival of a place like this? I ain't feeling it. If places like Bonefish (despite being a chain) and Gusto (despite serving crappy, overpriced food) can thrive in East Brunswick, then there is plenty of room for slightly more upscale restaurants to do well here -- assuming they can get their hands on a liquor license.
josephine b. January 21, 2013 at 04:17 PM
Remember there used to be a Kosher restaurant in mid-state mall. It eventually went out of business. I'm not sure if a kosher establishment, due to the higher cost of food, could turn a profit on Rt. 18 (I have heard rent is excessive). Remember Lox, Stock and Deli is actually in Milltown.
John Romano January 21, 2013 at 04:35 PM
.....I have to laugh at this place's claims of "all dishes are made to order" ....and .....catchy phrases like "real food with real ingredients". Well of course ALL DISHES ARE MADE TO ORDER ....how would they know what I want until I get there...and ORDER IT? If they do somehow know what I want ...before I know ....then I'm not even going to drive near the place ....that's too freaky! But it's not like they have a bunch of C.I.A. Schooled Chef's working the food line...you order something and they take the pre-cooked ingredients and pile them in a bowl for you. And ....if I get "imaginary food with imaginary ingredients"....can I pay with imaginary money? ....and....unless there's a population explosion (remember that term from the 70's?) in town due to a pretty sizable influx of people moving in....or a sudden baby boom ....the liquor license thing seems like a 'no-go'. Then again ....there was quite a bit of 'free-time' created by Hurricane Sandy's aftermath ....so if you see a ton of balloon bouquets or plywood storks on people's lawns come the end of July, you'll know that they were taking advantage of all the candlelight dinners, and breakfasts, and lunches..... Perhaps another children's clothing store would've been a good idea..?
John Romano January 21, 2013 at 04:40 PM
...yes the rent on Rte 18 is pretty out-of-control. I do also understand it's no picnic in Milltown either ...since they have their own electric utility and it's quite expensive.
bruce m January 22, 2013 at 06:04 PM
East Brunswick has been a D list town for a while. The explanation I get is that we are surrounded by communities that bring us down in the eyes of high end retailers. Unfair to us.
John Romano January 22, 2013 at 06:37 PM
....a VERY simplistic and basic way to look at it is: Get a map ...get a push-pin and stick it in E.B. town hall ....draw a 5 mile radius from the point. Whatever the 5 mile point encompasses, THAT'S the demographic sample that a retailer looks at. ...on a more complex level, the retailer will take into account factors such as population densities, competitive locations, natural barriers, traffic flow, accessibility and convenience. The last two items play directly into the economics of that surrounding area being studied. Areas with lower incomes may contain a larger population that has less cars per household, or none at all. If you have to take public transportation to another town to eat or shop ....it may not be convenient or desirable to do so. I think that direct proof of that may be the proliferation of all the car services that are seen (mostly mini-vans) coming / going from EB to the neighboring towns. ....it is quite unfortunate that EB has become somewhat of an island with its "attractive shores" being slowly eroded by external forces.
Mark Portnoy January 23, 2013 at 03:20 PM
at this point anything or anyone building/renting store on Route 18 should be permitted. I hate to drive and see it so empty.
Cathy T January 23, 2013 at 06:16 PM
I believe Lox Stock is "kosher style" not orthodox! Also, is it true that 7-11 is coming to former bi-low site? That seems unfair to krauser!
Dan F January 23, 2013 at 06:58 PM
I heard that a 7-11 will replace Krauser in the CVS plaza on Rues Lane. But that was about a year ago and no signs of it so far.
John Romano January 24, 2013 at 03:10 AM
...."kosher style"..??? I'm not too sure about that a restaurant can be "a little bit kosher" ....that's sort of like ....no, that's exactly like being just "a little bit pregnant" :-)
Chris January 24, 2013 at 03:40 AM
I would like to know what happened to the CVS project on west ferris and 18. It's been almost 2 years and nothing has been mentioned.
Jean Vitta January 24, 2013 at 11:52 AM
Is the CVS going on one of the corners? The only lot I can think of is where the Mayor has his law office (small house).
Cathy T January 24, 2013 at 04:28 PM
I stated not orthodox, it is open saturdays and they don't list the rabbinical certification, so they may be conservative kosher style!
jjcsns May 11, 2013 at 01:35 AM
Noodles and Company is truly a made to order fast casual restaurant. Don't knock it until you try it. Everything is fresh. They have no can openers, no microwaves, etc. Most of the dishes are vegetarian until you add your protein (shrimp, chicken, tofu, pork, and steak). It is awesome everyone! Try it you will not be dissapointed! Don't forget you can customize every dish. If you don't like an ingredient in one of the dishes, you can tell them to leave it out. Enjoy!
John Romano May 11, 2013 at 01:42 AM
.....sounds like someone works at Noodles & Company.
jjcsns May 12, 2013 at 01:02 PM
I don't work there. I 'm in the Moving Industry. I used to live in NY and work in NJ. So that's why I read this website.
Rwd2 May 15, 2013 at 04:42 PM
I agree with jjcsns. Having been to several Noodles & Co. In the Midwest I am very excited to see one open In nj. There is something for everyone there and all dishes are vegetarian until one adds meat to them. I've been waiting for this one to open and I am not a fast food joint user at all. Every where else In the country they sell beer and wine too and the lack of that could effect their bottom line adversely but otherwise I expect them to be successful and open more.
Rwd2 May 16, 2013 at 01:49 AM
Oh, and when you order you go sit down and they bring your food to you when It is done. NO Tipping! Don't knock it till you have tried it.


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