Planning Board Approves White Castle

The fast food restaurant will be buit near Arthur Street and Route 18.

The East Brunswick Planning Board unanimously approved an application to build a White castle on Route 18, Wednesday.

Belmont Realty Associates plans to build a 2,580-square-foot White Castle with a drive through  on a 18.443-acre parcel of “underutilized parking lot” just north of and south of .

According to plans on file at the township Planning Department, the restaurant would be open 24 hours a day, seven days a week and employ six to eight people per shift, with about three shifts per 24 hours.

In the area right now are about 963 parking spaces. The plans call for removing 76 and installing another 43 for 891 parking spaces.

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Gail July 27, 2012 at 02:03 PM
I am so against the Walmart. It does make Rt.18 look like trash. I don't eat fast food but as for the White Castle it will employ people 24/7 and that is a good thing. Being that will be open 24hrs young people will flock there, bringing in more money. If people don't want to eat it or don't want their kids to eat it just don't it's your choice. My son and I went into thet new fast japanese place next to CUPS and let me say that was terrible . You can over induldge on anything just dont eat it if you dont want it.
Butch Seltzer July 27, 2012 at 02:15 PM
Gail, I don't think people have a problem with the qualifying White Castle's food but more so with the reputation it had for being in a more low income urban area rather than a suburban town like East Brunswick. White Castle has become more widely accepted in higher income Towns and areas as of late but their past reputation still precedes them.
Butch Seltzer July 27, 2012 at 02:17 PM
Sorry, quality of their food not qualifying, gosh darn autocorrect!
John Romano July 27, 2012 at 03:16 PM
....the new "Japanese" place...is basically the same food concept as the "Panda Express" Chinese food that you'll find in a mall food court ......and calling THAT Chinese food...is a big stretch. I'd give it a year before it's vacant....
John Saccenti (Editor) July 27, 2012 at 03:35 PM
There is one in North brunswick, right next to a Chipotle, and in a mall with a five below, just like in east brunswick
Paul F July 27, 2012 at 03:51 PM
There's a Walmart in Princeton. Big deal. I don't think changes the prestige of a town - I just don't want more traffic on 18.
Paul F July 27, 2012 at 03:52 PM
*I don't think it changes...
Matthew July 27, 2012 at 04:11 PM
Twenty five years ago they were turned down,too much fast food on Rt. 18. There was also a fear of the "element" White Castle would attract. I think the world and East Brunswick has changed a little and we are now ready and hungry.
Rob July 27, 2012 at 04:24 PM
I was just at Baja Fresh a week or 2 ago. Are you confusing the out of business place with Pollo Tropical?
Rob July 27, 2012 at 04:27 PM
The Whole Foods and Trader Joes arguments should be put to rest already. Anytime somebody mentions some new, crappy, establishment coming onto 18 this comes up. Whole Foods and Trader Joes have declined to come to East Brunswick. I'm not sure why they would decline to come to such a well to do town...especially now that we are setting the bar so high with Walmart and Whitle Castle. (that last part was sarcasm, since there isn't a clear sarcasm font) I think with the new establishments coming in, places like Trader Joes and Whole Foods have just legitimized their decision to stay away from East Brunswick.
Rob July 27, 2012 at 04:35 PM
There's also one in North Brunswick, Edison, and Piscataway. All around 15 minutes away depending on where you're starting from. I think there is a bit of bruised prestige, but I'm more worried about the creatures that inhabit these places. I've been to the other Walmarts on occasion, mostly out of necessity because they had a specific item I needed that wasn't in stock in other stores I shop at regularly. Too many shoppers that I have seen walking those stores are simply the bottom of the barrel of society in central NJ. Not all, but quite a high ratio of low class trash that would commonly appear on Maury and Springer.
Rob July 27, 2012 at 04:43 PM
Although I don't consider Whitle Castle to be very prestigious, I don't think their reputation of being an urban, low socioeconomic joint still holds. Since there has been a recent "slider" craze among restaurants, I think White Castle has moved up the foodchain of respectability since they are the original slider joint that made the mini burgers popular. I haven't eaten there in years, but I can see myself stopping in once in a while to satisfy a craving. I'll just have to wait in line behind all of the trash taking up space on their way in and out of town from our new local Walmart. :)
Dan F July 27, 2012 at 04:59 PM
Wal Mart and White Castle aren't nearly as big a problem as all the run down shopping centers on Route 18 with third rate tenants. Clean those up and the stretch can justifiy a stigmatized chain or three. It already has a Motel 6 and Dennys. Those don't bother me as much as the Loehmann's plaza and a couple others on the southbound side.
Rob July 27, 2012 at 05:54 PM
Good point.
Chris July 27, 2012 at 06:10 PM
I honestly thought that both Baja fresh and pollo tropical were vacant.
Paul F July 27, 2012 at 07:34 PM
Is Shopper's World still open in Loehmann's Plaza? That place is sketchy!
John P. July 27, 2012 at 11:04 PM
I honestly love White Castle burgers, and the thought of being able to get them 24/7 sounds good to me! Sure, I'd love to have a Trader Joe's, Wegmans, or Whole Foods as much as the next guy, but with all the vacancies in town, I'm happy ANYTHING is moving here. I'm still depressed that the Surf N Turf Ale House left town years ago and became Makkoli. Now THAT was a travesty.
Phyllis Bennet July 28, 2012 at 03:15 AM
I hadn't heard about Walmart. Where is it going to be? I hate Walmart and agree with Rob about the type of people who shop there.
John Romano July 28, 2012 at 03:24 AM
......it will be where Sam's used to be.
LC July 28, 2012 at 06:17 AM
Wow to catagorize people by where they shop is pretty pathetic.... I know more "rich/well off" people that shop at places like Walmart than so called lower class... People shop where the bargAins are.. If u put people n a derogatory class because of where they shop, then stay away from that place, go spend your life savings on the same 4.99 box of cereal and unecessary bs, that the SMARTER "lower class" people buy for 2.99 and on top of that are able to feed their family twice as long by being SMARTER AND HIGHER CLASS, than the non-Walmart and WHite Castle shoppers and eaters...I'll take a crave sack n a Walmart plate, over a snot-nosed uppity stuck up mental over-achievers fancy lobster dinner or 500 chinA that u only use on special occasions!!!!!
gail July 28, 2012 at 01:02 PM
LC your not getting what some of us are tryong to say. By putting a Walmart on RT, it does make the town look like a lower class town. When we left bklyn to come out here and if we saw a walmart on rt. we would have not settled in EB. Bought our first home then abour 10 years ago bought our dream house here in town. By having this kind of store "showing off" our town it can bring down the value of homes. We the rate of home sales now that is not want we want. In about a year we want to put the house up for sale and having the walmart is going to effect the sale price of my home. Nobody wants to see people go hungry and we are not putting down and classof people but this is the town WE chose to live in for many reason . It hs nothing to do with lobster or cereal, You can always drive to walmart in NB to get the cereal.
John Romano July 28, 2012 at 01:28 PM
......to categorize those who may shop / frequent a certain establishment without any basis.....would be....pretty much a knee-jerk reaction..and maybe..even stretching it a bit.."pathetic". But...given the documented proof of the demographic that a Walmart attracts (and WANTS to attract).....I'd have to back up anyone that says that a Walmart is a porch-light to which the low flying moths are attracted. If YOU want your bargains...fine. If YOU want to purchase merchandise that has been manufactured at a lower quality level than you'd find in a first rate store ....fine. If YOU want to patronize a store that has questionable business ethics and forces jobs off-shore...fine. While those are pretty significant issues...they're not the ones concerning this project. The main issue is that Walmart will attract those who will shop there...and no where else. They will not go to an area that has a Walmart...shop there...and then also shop / frequent other stores & restaurants in the general (town) vicinity. It's what's called a "category killer". If the Rte 18 corridor was to become a "traffic nightmare"....yet all adjacent businesses were reaping the benefit of said traffic...there would be little to argue about. When Rte 18 becomes more of a ghost-town than it already is....there won't be anyone left to argue...and THAT...is the Walmart way of doing business.
charlie July 30, 2012 at 01:10 AM
White Castle makes the best burgers in the world. I cant wait for it to be built. Thank you God !!
Alexander Spielman August 20, 2012 at 07:41 PM
I work at the Stop&Shop across the street from where it is going to be built and it is very upsetting to see the long haul trucks being told to leave or be towed. They have been there for as long as I can remember. Can we find a new place where they can rest without resorting to towing the trucks away?
Jean Vitta September 01, 2012 at 11:24 PM
i guess the smell coming from white castle will cover the stench from the landfill.
charlie September 11, 2012 at 02:50 AM
But delicious
charlie September 11, 2012 at 02:52 AM
When are they starting construction on the White Castle.?
Mark January 12, 2013 at 02:53 AM
Well, the Home Space Furniture is gone, it's a new year and Unclaimed Freight is coming to the Home Space Place from it's location in on Easton Ave in Somerset. Why build a White Castle in the parking lot when you could use the existing building that was Baja. PS They built a White Castle in Whitehall PA and for the first two months they had long lines.
Dan F January 12, 2013 at 05:33 AM
The way Five Guys is expanding, they can't go much longer without a presence on Route 18. Certainly no shortage of available space. Maybe they will acquire the former Pollo Tropical property. There's now Popeye's, and Smashburger is supposed to open this month. Can we at least get a Saladworks too?
John Romano January 12, 2013 at 01:51 PM
....such monumental news!! ....will the boundless joy ever cease? Another temple of fast food indulgence. The dedicated "worshipers of healthy living" must be salivating all over their peanut butter & banana sandwiches and deep fried Oreos.


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