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Community Corner

Business Success with B2B Marketing

Business Success with B2B Marketing
Thursday October 24 • 6:30 to 8:30 p.m.

The Business Resource Center @ The East Brunswick Public Library, in conjunction with Princeton SCORE, is pleased to present this valuable program. This seminar provides an overview of B2B marketing principals, strategies and tactics. It will explain what makes B2B marketing unique and how to identify “low hanging fruit.” You'll learn about the importance of a business plan that clearly defines your product/service, targeted customer segments, and how you identify and meet customer needs. We'll discuss how to develop a competitive strategy, determine pricing, prospects for new business and incorporate inbound/outbound e-marketing practices.

Presenter: William Woodrow is CEO of Woodrow Solutions, a marketing strategy consultant dedicated to helping B2B tech companies achieve sustainable growth. Bill is a graduate of Princeton University and Harvard Business School. He has led successful "turn-arounds" in a wide array of industrial markets in companies of all sizes.

Please register early. To register, please visit http://www.scoreprinceton.org.  Registration will be closed 48 hours before the start of a class. If there are fewer than six people registered at that time the class will be cancelled.



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