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Community Corner

Business Success with B2B Marketing

Business Success with B2B Marketing

Thursday, January 23 •
6:30 to 8:30 p.m.


The Business Resource
Center @ The East Brunswick Public Library, in conjunction with Princeton
SCORE, is pleased to present Business Success with B2B Marketing, to be held
Thursday, Oct. 24, from 6:30 to 8:30 p.m.



This seminar provides an overview of B2B marketing principals, strategies and
tactics. It will explain what makes B2B marketing unique and how to identify
“low hanging fruit.” You'll learn about the importance of a business plan that
clearly defines your product/service, targeted customer segments, and how you
identify and meet customer needs. We'll discuss how to develop a competitive
strategy, determine pricing, prospects for new business and incorporate
inbound/outbound e-marketing practices.



Presenter: William Woodrow is CEO of Woodrow Solutions, a marketing strategy
consultant dedicated to helping B2B tech companies achieve sustainable growth.
Bill is a graduate of Princeton University and Harvard Business School. He has
led successful "turn-arounds" in a wide array of industrial markets
in companies of all sizes.



Please register early. To register, please visit www.scoreprinceton.org
Registration will be closed 48 hours before the start of a class. If there are
fewer than six people registered at that time the class will be cancelled.



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