Health & Fitness
Why Branding Your Small Business Online Is Essential
Do you want to set your business apart from the rest? Want to make it more memorable to potential customers? Branding your small business online is a great place to start.
Need to establish an identity for your business? Want customers to recognize your branding? Trying to put a consistent message out? Start with how your branded online.
Having your business branded means so much more than just a logo or slogan. This is especially true as more and more small businesses begin growing their presence online.
It is no longer suitable to do the bare minimum when it comes to branding. In order to break away from the competition and create the needed awareness, it's important to develop a personality around your organization.
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Think of the core values, goals, and personalities of the employees. What do you represent? Be transparent and let that show through to how you market your business online.
There are so many options and avenues to allow you to do this. Social media is a great example since you can have this consistent image spread across multiple platforms. Certainly your message should be tailored for the audience on each site, but since they all so well connected, your branding can be very clear.
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Since you can reach people on a more personal level with social media, you can really show your brand personality online with your words and images. Posting genuine content is a great way to gain trust and get what your business represents across to your audience.
Expand on the tried and true basics. Use your logo when possible, as well as your slogan. This gives potential customers something to remember you by and something to stick in their head. Maybe they'll recognize it in the future, but regardless it's important to leave some sort of impact.
In the end, you just want your personality to come through with your branding. Let it represent who you are behind the register or website, and get that message across wherever you might be online.
To learn more and get a copy of our Free Small Business Marketing eBook, visit us at www.cyclonestrategies.com
Kevin Gaertner is Co-Owner of Cyclone Strategies, a marketing agency which helps small and medium sized businesses create and implement online marketing strategies.
